---
title: Case Studies - Aman Jha
url: https://amanjha.co/case-studies/
description: Case studies with real screenshots and metrics. OTTplay: 386K to 9.86M users. CashKaro: 200K to 453K. GoDaddy: 5K to 12K+ with AI citations.
author: Aman Jha
---

CASE STUDIES

# Case Studies

Real brands, real results, real screenshots. Each case study shows the Google results and traffic data behind the outcome, so you see the proof, not just the claim. This is what years of growing organic search looks like, and the work behind my practice as an [AI SEO expert](/case-studies/).

WORK

MEDIA & ENTERTAINMENT

## [Growing OTTplay from 386K to 9.86M organic users, and turning search into a subscription channel](/case-studies/ottplay/)

Built an organic growth engine and turned search into a subscription channel for HT Media's streaming discovery platform.

[Read the OTTplay case study →](/case-studies/ottplay/)

386K

BASELINE

→

24 months

9.86M

RESULT

Organic users, OTTplay

41.8K

Discover sessions

12,000

Subscriptions from organic

113K

AI answer appearances

~2,000

Pieces published monthly

SAAS PLATFORM

## [Turning the GoDaddy India blog into a commercial content engine](/case-studies/godaddy/)

Turned a brand blog into a commercial content engine that ranks first and gets cited in AI Overviews.

[Read the GoDaddy India case study →](/case-studies/godaddy/)

5K

BASELINE

→

12 months

12K+

RESULT

Monthly organic visits, GoDaddy India

12x

Sales driven from content

#1

Rankings on commercial queries

AIO

Cited in Google AI Overviews

5+ yrs

Ongoing engagement

AFFILIATE & ECOMMERCE

## [Doubling CashKaro’s organic traffic in one of India’s most competitive search categories](/case-studies/cashkaro/)

Doubled organic traffic and affiliate revenue in one of India's most competitive search categories.

[Read the CashKaro case study →](/case-studies/cashkaro/)

200K

BASELINE

→

8 months

453K

RESULT

Monthly organic visits, CashKaro

2x

Affiliate revenue

+60%

Engagement

~15pt

Bounce rate improvement

1,000+

Thin pages removed

REGULATED — SPIRITS

## [Zero to 5,000+ organic visits in 90 days for a brand that couldn’t legally name its own products](/case-studies/diageo/)

Grew organic traffic for a spirits brand that legally could not name its own products.

[Read the Diageo TheBar case study →](/case-studies/diageo/)

90

Articles published

#1

Rankings across cocktail categories

6.5x

Growth trajectory

Zero

Brand mentions required

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Contact: hello@amanjha.co | https://linkedin.com/in/iamamanjha | https://x.com/iaamaman