---
title: Doubling CashKaro's organic traffic in one of India's most competitive search categories - Aman Jha
url: https://amanjha.co/case-studies/cashkaro/
author: Aman Jha
---

[Home](/)·[Case Studies](/case-studies/)·cashkaro

AFFILIATE & ECOMMERCE

# Doubling CashKaro’s organic traffic in one of India’s most competitive search categories

SEO Content Manager · CashKaro · Aug 2023 – Mar 2024

200K

BASELINE

→

8 months

453K

RESULT

Monthly organic visits, CashKaro

2x

Affiliate revenue

+60%

Engagement

~15pt

Bounce rate improvement

1,000+

Thin pages removed

ROLE

SEO Content Manager, in-house

DURATION

8 months

SCOPE

CashKaro and EarnKaro: site architecture, content strategy, E-E-A-T, UI/UX input

TEAM

Content and SEO

## The category problem

Cashback and affiliate search in India is a war of attrition. Every major player — CashKaro, GoPaisa, Coupondunia — is targeting the same terms, with similar content, for the same queries. The only way to win is to build content that deserves to rank more than anyone else’s.

## Site audit: what was holding traffic back

1,000+ thin pages were actively diluting the site’s authority. Pages that existed only to exist — affiliate links with no real content, duplicate coupon pages, product lists with no intent match. We removed them. Traffic went up, not down.

## Architecture and E-E-A-T overhaul

Category pages rebuilt around user intent. Content depth increased across the highest-value affiliate verticals — fashion, electronics, travel. Trust signals added throughout: brand contexts, savings evidence, real editorial voice.

## 200K to 453K in 8 months

Organic visits grew 2.26x in eight months. More importantly, affiliate revenue doubled — because the traffic that grew was revenue-intent traffic. Removing the noise let the signal rank.

The same thinking now drives my work as [Aman Jha, AI SEO consultant](/), for brands that want search to be a revenue channel, not a cost centre.

![CashKaro organic traffic growth from 200K to 453K monthly visits](/wp-content/uploads/2026/07/cashkaro-traffic.webp)

Organic traffic growth - 200K to 453K

![CashKaro ranking on Google for Amazon cashback queries](/wp-content/uploads/2026/07/cashkaro-ranking-amazon.webp)

Ranking for high-intent cashback queries - Amazon

![CashKaro ranking on Google for Rapido cashback queries](/wp-content/uploads/2026/07/cashkaro-ranking-rapido.webp)

Ranking for cashback queries - Rapido

Removed a thousand thin pages. Traffic went up, not down.

200K

BASELINE

→

8 months

453K

RESULT

Monthly organic visits, CashKaro

2x

Affiliate revenue

+60%

Engagement

~15pt

Bounce rate improvement

1,000+

Thin pages removed

2.26x organic traffic and 2x affiliate revenue in eight months, in a category where everyone is fighting for the same terms.

Your brand next

## Competing in a crowded category?

Tell me about your category. I’ll show you where competitors are winning, and the fastest way to take ground back.

[Let’s talk →](/contact/)

You work with me directly · Reply within two working days

CASE STUDIES

## More case studies

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