ABOUT

Aman Jha

SEO & AI SEARCH STRATEGIST

I run frontier SEO. Not “fix your H1s” SEO, but the kind that wins entire categories: programmatic pages at scale, topical authority engineering, and getting brands cited inside AI search. Six years in, that approach has grown millions of organic users across some of India’s fastest-moving companies.

I founded MaxZob in 2017 and grew it into a content and SEO agency serving 120+ clients across 15+ countries, then sold it in 2026. In between, I went in-house and deep on the technical side: I grew OTTplay from 386K to 9.86M organic users at HT Media, doubled CashKaro’s traffic in eight months, and turned the GoDaddy India blog into a channel that ranks #1 and gets cited in AI Overviews.

Today I lead organic growth at Botpresso, one of India’s sharpest SEO teams, running enterprise search and AI-visibility campaigns. It keeps my playbook current, and it’s the same thinking I bring to the brands I advise directly: how to own both Google and AI search before your competitors even notice the shift.

Work with me → See the results →
Aman Jha
Aman Jha

HOW I THINK ABOUT SEARCH

Search and AI are one channel now, and most brands are optimising for the wrong decade.

Old-school SEO chased keywords and backlinks. That game is over. Google and the LLMs now reward brands that own entire topics with technical depth, real authority, and content structured to be extracted as the answer. Win that, and you win Google rankings and AI citations at the same time.

I don't sell audits full of "go fix your H1s." I build the technical foundation, the programmatic scale, and the topical authority that move revenue, and I can prove it with real numbers from real brands.

Apr 2026 - Present

Senior SEO Manager, Botpresso

Leading SEO strategy and execution across a roster of client brands. Driving organic traffic and revenue at scale.

Mar 2024 - Mar 2026

SEO Manager, HT Media (OTTplay)

Grew OTTplay from 386K to 9.86M organic users and built the search-to-subscription funnel. Ran the Diageo spirits SEO work in this period.

Aug 2023 - Mar 2024

SEO Content Manager, CashKaro

Doubled organic traffic to 453K a month and 2x affiliate revenue in eight months. Removed 1,000+ thin pages and rebuilt E-E-A-T for CashKaro and EarnKaro.

Jun 2022 - Aug 2023

SEO Manager, ByteLearn

Owned organic growth and content strategy for the EdTech platform.

Apr 2021 - Present

Guest Content Creator, GoDaddy India

Ongoing. 2.4x traffic and 12x content-driven sales. Content now cited in Google AI Overviews.

2017 - 2026

Founder, MaxZob

Content and SEO agency. 120+ clients across 15+ countries. Bootstrapped, scaled, and sold in 2026.

MAXZOB — FOUNDED 2017, SOLD 2026

120+ Clients served
15+ Countries
7 yrs Built & operated
2026 Sold

GoDaddyHT MediaCashKaroDiageoDot & KeyYourStoryInc42ByteLearn