MEDIA & ENTERTAINMENT
Growing OTTplay from 386K to 9.86M organic users, and turning search into a subscription channel
Built an organic growth engine and turned search into a subscription channel for HT Media's streaming discovery platform.
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386K
BASELINE
9.86M
RESULT
Organic users, OTTplay
41.8K
Discover sessions
12,000
Subscriptions from organic
113K
AI answer appearances
~2,000
Pieces published monthly