DURATIONOngoing since April 2021, growth figures covering a 12-month window
SCOPEKeyword strategy, commercial content framework, editorial production
TEAMSolo, working with the in-house editorial team
The problem with brand blogs
Most brand blogs are organized by topic. This one was organized by intent. The GoDaddy India blog had content — but it was built around what the brand wanted to say, not what customers were searching for at the moment of a business decision.
The commercial content framework
We rebuilt the editorial strategy around three intent layers: discovery (brand-agnostic how-to content), consideration (comparisons and best-of content where GoDaddy competes), and conversion (product-specific content built around purchase intent). Each layer feeds the next.
From 5K to 12K+ monthly organic visits
Traffic grew 2.4x over twelve months. More importantly, it grew in the right places — commercial queries, not vanity traffic. The content that ranked was the content tied directly to revenue.
AI Overviews as a distribution channel
GoDaddy India content now appears in Google AI Overviews for queries around business formation, domain registration, and SMB tools. This happened because the content was built with E-E-A-T signals from the start — authoritative, specific, and structured for how AI systems extract answers.
12x sales driven from content
Sales attribution from organic content grew 12x. That’s the output that matters. Traffic is a means to an end — the end is revenue, and the revenue followed.
